Soh Sin Siang
Product & CEO
Built for Useful Work
RUI Labs helps SMB and e-commerce teams turn painful workflows into useful AI systems.
Products
Payphone
Voice AI SMB bookings Revenue capture Call handling
Aiyu
WhatsApp AI Orders + support High-intent DMs SMB operations
Angpao
Creator wallet Payout flows Yield on idle cash Cross-border ops
Sheep.ai
QA agent Browser + wallet tests Release safety Regression coverage
Recognition
2024
Angpao finalist at ETHGlobal Singapore
2024
Racecar won Best Overall at Base Frames Singapore
2025
Payphone won ETHGlobal Agentic Hackathon
2025
Brian Armstrong referenced Payphone publicly
2025
Gainsley Justin posted about Payphone
2026
Balaji Srinivasan invested in RUI Labs after meeting the team through Network School.
2026
RUI Labs was set up in Switzerland
Team
RUI Labs is a five-person team building together from Network School in Forest City, Johor. Founded around 2023 and backed by Balaji Srinivasan, the same crew has shipped across ETHGlobal, Base Frames, Onchain Summer, and AllianceDAO Sprint while staying focused on real problems worth solving.
Ng Yik Kai
Backend / DevOps
Chan Jun Yao
AI / Frontend
Ng Yong Feng
Backend / Automation
Ng Jing Jie
PM / Growth / QA
Let's work together
Bring us the hard problem. We'll build what deserves to exist.
